Sonnet // Home Is Where You Make It
Finalist for the 2018 Young Ones.
Canada has a growing number of people forced to live out of their cars. It’s almost impossible to get back on your feet without a permanent address.
So Sonnet, a digital first home and auto insurance company in Canada, opened its first ever brick and mortar office in Vancouver to give them a permanent address no matter where they’re parked for the night.
BRAND: Sonnet
CREATIVE TEAM: Clay Schwiering (copywriter), Juan Kurtzman (art director) and myself (copywriter)
Summary
More and more Canadians are being forced to live out of their cars.
Sonnet opens first physical office where homeless car dwellers can register their license plates as apartment numbers.
Without a permanent address, you can't get mail, you can't get a job and you can't insure your car.
They'll always have a home and a mailbox no matter where they're parked for the night.
