In 2017, Hurricanes Maria and Irma unleashed havoc on our fellow Americans in Puerto Rico. They’re still suffering. That’s B.S.
RXBAR is a brand that believes in radical transparency and no B.S. We put their wrapper to work for the good of the people of Puerto Rico.
BRAND: RXBAR
CREATIVE TEAM: Juan Kurtzman (art director) and myself (copywriter)
RXBAR launches a limited-run bar that serves as a petition. Each of these bars comes with a prepaid postage stamp on the front, an address on the back and a place for you to put your signature.
We’ll flood the offices of high-ranking government officials with discarded wrappers until something is done.
Make your voice heard. Let’s put an end to this B.S.
