This campaign isn't about telling gun owners what to do with their guns. We're asking them to pledge that their firearms will be handled responsibly after they pass away.
We created a website that introduces the problem, a generator that links out to different examples of guns being passed down to people who didn't want them (or know what to do them) and lets them pledge to make sure this never happens to their friends, family and loved guns.
“I am one of the millions of proud, gun-owning Americans. I pledge that my firearms will be passed down responsibly after I pass away.”
Gun owners are not necessarily the easiest nut to crack—that's why most gun control campaigns don't target them—but we really wanted to make an impact with our limited budget. And we even got through to a few of them, especially through our promoted Facebook posts like this video.
On behalf of the Barn and BBH-NY, I'd like to say thank you, Grant. That's all we ever asked for.
