And here is an example in situ in the subway since, in a perfect world, Del Taco would be available in NYC.
Del Taco is a weird chain that’s sadly unavailable out here in New York. Their taco looks (and costs) like every other fast food taco on the market. And yet it’s somehow the most delicious thing you’ve ever spent a buck on at a drive-thru at 2 in the morning.
How do they do this, you ask? The answer is science. They’ve even recently partnered with Beyond Meat to create a 100% plant-based vegan alternative to the standard beef taco.
BRAND: Del Taco.
CREATIVE TEAM: Myself (copywriter, art director, global creative director)
And here is an example in situ in the subway since, in a perfect world, Del Taco would be available in NYC.
